Clockwise from left: Todd Maxwell, Daniel B. Laws Jr., Jamie Wachlarz, Brian Sullivan, Douglas Karr, Diana Wolff, Ashley Walters, Jennifer Hawkins, Starr Million Baker, Chi Zhao, Gretel Going, Brett Farmiloe, Kristopher Jones, Ahmad Kareh, Dan Golden. All photos courtesy of individual members.
News & Announcements

15 Ways Your Company Can Salvage Its Reputation During A Crisis [Forbes]

Reading Time: 2 minutes

Channel V Media‘s Gretel Going talks to Forbes about crisis management tactics that companies can use to turn their reputation around.

Rumors have been spreading about your company. Perhaps a product has flaws that should have been found before they were shipped, some of the people working for the company are facing ugly rumors or accusations, or your company simply made an error in judgment. Regardless, the brand’s reputation has taken a hit and has the potential to spiral into a long-term issue, given enough time.

According to Gretel Going, President of NYC PR firm Channel V Media, the last thing you want to do is belabor an apology.

“Crises are more often the result of mistakes than intentionally malicious acts. In either case, a company should own what’s gone wrong, articulate where and how they made the misstep, and share a plan of action. But don’t make the mistake of belaboring the apology. That’s where self-awareness and responsibility transform into guilt, which can make a company appear suspect, even when it isn’t.   – Gretel GoingChannel V Media

Read about crisis management in the complete article in Forbes. In this article, Forbes Agency Council members are sharing their advice on the crisis management tactics they recommend companies use to turn their reputation around.

About Channel V Media

Welcome to Channel V Media (CVM). We’re an award-winning PR and communications agency, founded in 2008.

We build market momentum for Fortune 500 and emerging companies, advising and executing on Communications Strategy, PR strategy, and digital marketing. We specialize in breaking clients into new markets and categories, rising to the top of crowded conversations, and reinvigorating enthusiasm for long-standing companies as they compete in new areas.

CVM builds awareness for companies and their products, develops C-suite leaders into industry visionaries, positions clients to be among the most vocal in high-value conversations, and drives inbound leads.

Some of our clients include Sopra Banking Software, GFT, Penn Mutual, IBM, Bluecore, Grapeshot + Oracle, Fortune & Frame, and others.

Leave a Reply