Author: Tori Schubert
Senior Account Executive at Channel V Media
-
Marist College
Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication
Latest Posts By Author: Tori Schubert
-
What Is a PR Campaign? (and 6 Best Practices)
A PR campaign is a strategic initiative aimed at shaping how the world perceives...Read More -
Creating a Media List: Best Practices and Examples
Many companies assume that their announcements—whether they be product releases, new hires, or data...Read More -
PR for Tech Companies: A Comprehensive Guide for 2024
In the not so distant past, the internet—and how it worked—was still a novel...Read More -
AI is Everywhere—How to Cut Through the Noise
Just ten years ago the concept of artificial intelligence was still a novelty for...Read More -
What’s Covered in PR Agency Retainer?
Review the comprehensive scope of services in a PR retainer, from strategic planning and...Read More -
Questions to Ask – and Not to Ask – When Interviewing a PR Agency
Choosing a PR agency is a big decision for any company – and one ...Read More -
How To Respond to Negative Media Coverage
Everyone has heard the phrase “all publicity is good publicity”. And while this being...Read More -
How To Identify Your Target Audience
9 Steps to Identifying Your Target Audience It’s a well known fact that you...Read More -
4 PR Practices from Around the Globe
In order to provide efficient PR strategies to international clients, you need to understand...Read More -
Brand vs Reputation – The Differences Explained
It’s becoming more and more common to see the words “brand” and “reputation” used...Read More -
B2B vs B2C PR: What is the Difference?
Every company has different goals and stories to tell. Due to that it is...Read More -
What I Learned From Working at a NYC PR Firm
The current work climate can be daunting for young people graduating and entering the...Read More