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  • The Twitter Background Conundrum

    What is it about social media that has even the most sophisticated adults in...
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  • Where Social Media Falls in the Traditional Marketing Mix (With Handy Venn Diagram!)

    Looking strictly at the most traditional offerings of the different types of marketing agencies...
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  • Death and Social Media

    The fact is that there are proper ways to use social media and not-so...
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  • A “How-To-Suck-it-Up-and-Get-Started” Guide to Using Twitter

    In the process of explaining Twitter, dealing with resistance, and defining the best ways...
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  • Media’s Awkward Obsession With Social Media

    So, while some think that news networks' entrance into social media is great because...
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  • Twitter Reconsidered

    Here at CVM we had a brief love affair with Twitter, only to break...
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