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Messaging & Positioning Case Studies

The right messaging turns a company's story into a media narrative. See how CVM develops positioning frameworks that differentiate brands and give media s a reason to feature them.

Delivering a Bold PR Campaign
Retail Tech & Ecommerce
Bold Commerce logo Bold Commerce

Delivering a Bold PR Campaign

CVM repositioned Bold Commerce from a Shopify app creator to an enterprise checkout authority, expanding its audience, generating broad media coverage and securing recognition on the CBInsights Retail Tech 100 list.

Transforming a Vendor into a Visionary
Retail Tech & Ecommerce
Bluecore logo Bluecore

Transforming a Vendor into a Visionary

CVM repositioned Bluecore from an email point solution to a holistic marketing platform, positioning it as a trusted partner for retailers. Increased visibility of Bluecore’s leadership drove demand and strengthened its position at the C-suite level.