Author: Cassandra Pravata
Senior Account Executive
Cassandra is a Senior Account Executive at Channel V Media. She works to execute media relations, thought leadership and analyst relations programs. Cassandra previously worked at a boutique fintech public relations firm and she has worked with clients including The Security Traders Association of Chicago, parcelLab, Fusion Risk Management, Drawbridge and IRIS Software Group.
Latest Posts By Author: Cassandra Pravata
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What is Corporate Communications? Definition and Strategy
Every company communicates, but only a few do it strategically. Corporate communications is one...Read More -
Government Public Relations 101: Building Trust Through Media
With fewer than a quarter of Americans—about 22%—expressing confidence that the government acts in...Read More -
The Top 20 Political Conferences Every Leader Should Know
One tense exchange on a Davos stage can flip markets before breakfast and a...Read More -
Top 20 Political Reporters and Journalists to Follow in 2026
In today’s polarized political landscape, staying informed means following top political reporters who deliver...Read More -
What Is a Boilerplate in a Press Release? Examples and Best Practices
A press release is a tool used by media relations professionals to share announcements...Read More -
What Is a PR Embargo? Key Insights for Media Relations
For Public Relations professionals, controlling when and how key news is shared can mean...Read More -
What Is Media Relations?
If Public Relations is the art of earning media attention, then media relations is...Read More -
20 Best Public Relations Examples (And Why They Worked)
There are a lot of articles out there about how to execute a strong...Read More -
30 Press Release Examples by Type (Including Free Templates)
For many businesses, media exposure almost always begins with a press release — which...Read More -
How to Prepare for a Media Interview: Best Practices for 2024
Media interviews can take many forms. Some are conducted for print publications such as...Read More -
Media Mastery: How Positive, Negative and Neutral Press Drives Business Outcomes
In the world of media and public relations, there exists a pervasive belief that...Read More -
Top AI Journalists and Outlets to Pitch
As organizations transition from imagining what’s possible with AI to implementing it enterprise-wide, there’s...Read More