Author: Gretel Going
President & Founder, Channel V Media
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Indiana University Bloomington
Bachelor of Science (B.S.), Neuroscience Psychology
Latest Posts By Author: Gretel Going
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Carrabba’s Mobile App Designed for Tasting Tuesdays
It’s no secret that restaurants struggle to fill seats early in the week. To...Read More -
CVM Makes [Radio] Waves!
A few days ago I did a radio interview with Maria Reitan of PurseStrings,...Read More -
Integrated Marketing to Reach Women with Gretel Going
Talking Integrated Marketing as Maria speaks with Gretel Going, the co‑founder of Channel V...Read More -
Marketing Can Actually Fix Problems, Not Just Make Them Look Better
The best marketing strategy is the one that addresses actual business problems, not just...Read More -
Marketing Can Actually Fix Problems, Not Just Make Them Look Better
I was recently editing a soon-to-be released book—Going Mad: The Rise and Fall and Rise...Read More -
When Green Is The Lowest Common Denominator…
Ten years ago, being green was great for marketing. It was unique, it was...Read More -
7 Totally Unoriginal And Obvious Ways To Improve Your Programs
Healthcare marketers are a paradox in that they have the luxury of being able...Read More -
Best B2B Marketing and Sales Strategy Guides and Insights of 2011
Social media, content aggregation and curation, user-generated content and other developments have dramatically changed...Read More -
Your 12-Step Social Action Plan
Twelve-step plans aren’t just for kicking bad habits; they’re also handy for cultivating powerful...Read More -
You’ve Got New Visitors at Your Site. Now What?
Whether you’re a B2B business, a retailer, or a service provider, your physical marketplace...Read More -
Mobile Opportunities and Cost vs. Mobile Opportunity Cost: Getting in on the mobile action…
There’s no need to make an insulting blanket statement about the marketing and revenue...Read More -
How Small Businesses Can Get Into the Mobile Game
There’s no single foolproof approach or strategy for using mobile platforms. And there’s no...Read More