Author: Gretel Going
President & Founder, Channel V Media
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Indiana University Bloomington
Bachelor of Science (B.S.), Neuroscience Psychology
Latest Posts By Author: Gretel Going
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Marketing Can Actually Fix Problems, Not Just Make Them Look Better
I was recently editing a soon-to-be released book—Going Mad: The Rise and Fall and Rise...Read More -
When Green Is The Lowest Common Denominator…
Ten years ago, being green was great for marketing. It was unique, it was...Read More -
7 Totally Unoriginal And Obvious Ways To Improve Your Programs
Healthcare marketers are a paradox in that they have the luxury of being able...Read More -
Best B2B Marketing and Sales Strategy Guides and Insights of 2011
Social media, content aggregation and curation, user-generated content and other developments have dramatically changed...Read More -
Your 12-Step Social Action Plan
Twelve-step plans aren’t just for kicking bad habits; they’re also handy for cultivating powerful...Read More -
You’ve Got New Visitors at Your Site. Now What?
Whether you’re a B2B business, a retailer, or a service provider, your physical marketplace...Read More -
Mobile Opportunities and Cost vs. Mobile Opportunity Cost: Getting in on the mobile action…
There’s no need to make an insulting blanket statement about the marketing and revenue...Read More -
How Small Businesses Can Get Into the Mobile Game
There’s no single foolproof approach or strategy for using mobile platforms. And there’s no...Read More -
The Building Blocks of a Successful E-Commerce Site: Cell Wellness
When we first encountered Cell Wellness, it was still a burgeoning brand, characterized by...Read More -
Should you make consumers register for your free content?
As a marketer, you often have to spend too much time thinking about granular,...Read More -
Business People: Your Headshots Are Outta Control
Of all the bad business-people tendencies I’ve come across, few come close to the...Read More -
Guess who’s publishing this year’s edition of Age of Conversation?
Following the success of the first two editions, Age of Conversation 3: It's Time...Read More