Author: Gretel Going
President & Founder, Channel V Media
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Indiana University Bloomington
Bachelor of Science (B.S.), Neuroscience Psychology
Latest Posts By Author: Gretel Going
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The Mystery of Facebook…Not Actually a Mystery at All
One client told me that he was on Facebook purely for business networking opportunities....Read More -
8 Things to Consider When Designing a Site for Lead Generation and Inbound Marketing
What steps should a company take when it wants to transform its website from...Read More -
Our first book.
Our first official book came out today! The Age of Conversation 2: Why...Read More -
Five Common Traits of The Unintentionally Successful Accidental Personal Brand
For most people there is one path to recognition, status and authority-slaving away, day...Read More -
Social Media Is the Ultimate Focus Group. RFPs Suck. Two New Resources
Social media listening and RFPs have a lot in common. Okay, maybe not, but...Read More -
10 Steps to Writing an eBook for Lead Generation
Ebooks are a great way to give your clients, prospects or customers valuable information...Read More -
Audience Generation 101: Why do I need to build AND own my audience?
The term "Audience Generation" has been gaining in popularity lately due to its direct...Read More -
The Continental Divide: How Clever Marketing, a PR Strategy, and Careful Brand Management Have Allowed New York City to Stay on Top
So how does New York City keep the dream alive? With a few elements...Read More -
New e-Book: “GOING SOCIAL…” Developing a Social Media Program for Your Business, Your brand or Your Clients
We’re just as sick of reading about social media as everyone else out there,...Read More -
4 Steps to Brand Recovery: Regaining Consumer Loyalty after a Brand Crisis
I realized that the art of forgiving and forgetting in personal relationships is really...Read More -
Where Social Media Falls in the Traditional Marketing Mix (With Handy Venn Diagram!)
Looking strictly at the most traditional offerings of the different types of marketing agencies...Read More -
A “How-To-Suck-it-Up-and-Get-Started” Guide to Using Twitter
In the process of explaining Twitter, dealing with resistance, and defining the best ways...Read More