We wouldn’t be a very gracious agency if we didn’t take advantage of this thankful season to say thank you, clients, for the success, ideas, inspiration and joy they’ve brought our way this year. At this time last year, Kate and I were still planning our attack-deciding how we would become a media and consumer marketing company that provided not only
online and brand solutions, but also a means (whether
PR, social media, or just good ol’ fashioned begging) of getting these initiatives noticed. One of the conclusions we came to early on was that we only wanted to work with clients who have something good to say. Because, quite frankly, the last thing the market needs is another self-proclaimed “expert,” another “innovative” brand, or another “groundbreaking” company. It is truly the rare person/brand/company that can back up these types of claims with substance. However, our clients do exactly that and it is this substance that helps us do our jobs well.
In chronological order, we are thankful to: Story Worldwide, our flagship client, for having enough foresight to recognize a good thing when they saw it. Also, for living up to their name by telling us the best story we’ve ever heard every time we see them.
- You gave us a strong foundation on which to build and grow, and offered confidence to other companies trying to decide whether or not they, too, should take a chance with our new company. You continue to offer us brilliant material to work with and priceless advice. Not to mention, that tale about the guy you sat next to on the plane…
Junta42 & Joe Pulizzi for always having something insightful to say and for working alongside us to produce the content that has been so invaluable to raising the brand’s visibility.
- You made us realize how important new and regular content is to any campaign. Public relations, online marketing, social media, you name it-if you don’t have content, you’ve got nothin’.
King Fish Media for making us seem really popular on Facebook, listening to our political rants and for being such a good sport when our candidate ate yours for lunch :). Also, for treating us like family, for allowing us to handle your company’s first official PR program, and for demonstrating how a great employee program can contribute to a company’s overall success.
- You’ve inspired the way we think about our company and have given us proof that investing in your staff’s well-being and happiness is not only one of the best investments a company can make, but also the duty of responsible employers.
Linda Brodsky, M.D. for opening our eyes to social problems we thought extinct and for being strong enough to confront them head-on. - Your fearlessness and demand for fair treatment has trickled down even into our most-minute everyday decisions. Now, when confronted with a decision as minor as calling Verizon to complain about the hidden fee on our phone bill, we think of you and fight the system to the bitter end!
Online Marketing Connect & Aaron Kahlow for involving us in several proprietary aspects of a company clearly poised for global domination, and for hearing us out when we push back on
some of your ideas.
- You started with an overall goal-“online marketing education”-and have demonstrated the power of growth by diversification. You’ve identified more revenue streams than seemed possible. (And that’s exactly why we plan to copy your every move…)
Hunting for Big Sales-Where do we start? Thank you for giving us full reign of your brand; for being our biggest advocate and source of new business; for mentoring us; for letting us mentor your; for trying something new; for trusting our advice; for letting us win arguments (sometimes); for confiding in us; and for waking us up at 7 a.m. “just to chat.” (Really, with friends like you, who needs an alarm clock?)
- Working with you has opened our eyes to new business strategies and, oddly, to new life strategies. To put it simply: if you were a religion, we’d convert!
Green Candy & Pete the Planner for being a fun and exciting consumer client, and for giving us the ammunition necessary to secure segments with two national shows after only four days working together.
- You’ve boosted our egos and reaffirmed our philosophy that a good message can go a very long way.
US Wellness Meats for being good people, and for letting us infuse your
good-peoplehood into your brand.
- We admire the sheer authenticity with which you present yourselves and your ideas. You came to us for an online solution not knowing that most companies’ biggest online problem is, in fact, their lack of authenticity. We can’t wait to expose you for who you really are. (And we mean that in a very good way!)
Cut&Paste for introducing the word “dope” (as in “good”) to the CVM lexicon, and for teaching us that the word “solid” can actually be a noun (as in “Can you do me a
solid?”).
- You make us cool by association.
Last but not least, we thank… The client that we dropped like a bad habit for helping us identify the warning signs of an unproductive working relationship. - You were a blessing in disguise.
[Sorry, couldn’t help myself…] Also, thanks to our year-one employees and interns: Mafalda, Cesar, Will, Nicole, Genna, Jason and Natalie. It really does take a village… But enough with all the sap, we’ll return to our regularly-scheduled program after the holiday. Happy Thanksgiving!
About Channel V Media
Welcome to Channel V Media (CVM). We’re an award-winning PR and communications agency, founded in 2008.
We build market momentum for Fortune 500 and emerging companies, advising and executing on Communications Strategy, PR strategy, and digital marketing. We specialize in breaking clients into new markets and categories, rising to the top of crowded conversations, and reinvigorating enthusiasm for long-standing companies as they compete in new areas.
CVM builds awareness for companies and their products, develops C-suite leaders into industry visionaries, positions clients to be among the most vocal in high-value conversations, and drives inbound leads.
Some of our clients include Sopra Banking Software, GFT, Penn Mutual, IBM, Bluecore, Grapeshot + Oracle, Fortune & Frame, and others.