We’re still recovering from the preview party we threw for our consumer brand Fortune & Frame. As part of their Public Relations launch strategy, we planned every detail of the Summer Cocktail Event. Our priorities were to generate buzz and create awareness for the event. We wanted to encourage attendance by media and fashion industry insiders.
The event took place at Michael Angelo’s Wonderland Beauty Parlor in NYC’s Meatpacking District. It’s one of the hottest beauty destinations in the country, so the launch had a lot to live up to. On arrival, guests stepped through the glass doors, then, they were taken to a kitschy and imaginative playground.
The crowd buzzed with media, stylists, bloggers, family, friends, and other fashion-inspired guests who came out to meet the designer and get an up-close look at new additions to the line’s “On the Mend” collection.
We passed tray after tray of fresh, vegetarian hors d’oeuvres, so the drinks were flowing all night. Thanks to generous donations by Zing Vodka, Aviation Gin and Atlantico Rum.
Thanks to everyone who joined us for hours of fun, jewelry, laughs, and magic. This event, that formed part of their public relations strategy was a hit! (Yes, even the Foodie Magician made an appearance!)