At Channel V Media, we specialize in turning companies into unforgettable brands through strategic storytelling and custom multi-channel content plans. With a narrative-first approach, we create clarity in messaging and drive high-value behavior for B2B and consumer audiences.
We’re still recovering from the preview party we threw for our consumer brand Fortune & Frame. As part of their Public Relations launch strategy, we planned every detail of the Summer Cocktail Event. Our priorities were to generate buzz and create awareness for the event. We wanted to encourage attendance by media and fashion industry insiders.
The event took place at Michael Angelo’s Wonderland Beauty Parlor in NYC’s Meatpacking District. It’s one of the hottest beauty destinations in the country, so the launch had a lot to live up to. On arrival, guests stepped through the glass doors, then, they were taken to a kitschy and imaginative playground.
Fortune cookie giveaways stuffed with beauty fortunes and prizes for lucky recipients…
The crowd buzzed with media, stylists, bloggers, family, friends, and other fashion-inspired guests who came out to meet the designer and get an up-close look at new additions to the line’s “On the Mend” collection.
We passed tray after tray of fresh, vegetarian hors d’oeuvres, so the drinks were flowing all night. Thanks to generous donations by Zing Vodka, Aviation Gin and Atlantico Rum.
Emma Shapiro and Ariana Stuart from NYC PR firm, CVM, keep guests happy with a steady flow of Cucumber Gin & TonicsThe glorious Jenny Oliver of Fortune & Frame grabs a tray and helps out!
Thanks to everyone who joined us for hours of fun, jewelry, laughs, and magic. This event, that formed part of their public relations strategy was a hit! (Yes, even the Foodie Magician made an appearance!)
We present you with the full photo recap…
It was impossible to miss the perfectly crafted Fortune & Frame jewelry pieces that laid effortlessly in the center of the room.The table displayed each piece from the line’s On the Mend collection, including its new black rhodium and bridal pieces.A signature fortune-holding frame from Fortune & Frames’s launch collection.Fortune & Frame’s signature corrugated cardboard display pieces adorned by Fortune Cookie Lockets, the On the Mend Bandage Ring (shown in ‘F’ Matchbox) and Black Rhodium-Plated Fortune Frame.From left to right: Sara Madden, Marriott Marquis; Josh “Foodie Magician” Beckerman, and Fortune & Frame’s Founder/Designer Gretel Going. (You may think your eyes are deceiving you, but yes, the Foodie Magician is levitating a card in this photo.)From left to right: Steve Kane of SpaFinder Wellness, and Sabrina Levine, Kate Fleming, and Mark Ballard of CVM.From left to right: Donnette Noel of Beauty Press, Melissa Henderson of Huffington Post/AOL, Geralyn Lucas, Author of “Why I Wore Red Lipstick to My Mastectomy”; also Kalliope Kokolis of Stylinity.Crystal Evans and Chloe Leavitt of HATCh ShowroomGeralyn Lucas and singer/songwriter Sophie BeemThe Posse from Gilt (from left): Brittany Billings, Katie Griff, Vanessa Santos, Virginia Carnesale and Ashley RobertsGN Kang (left) and Fran D’Ambrosio attended and had to travel all the way from Ella’s Grove in Philly. Pictured alongside Gretel Going and Brian D’Ambrosio.The late night crew… In for the long haul ’til the very end!
About Channel V Media
Channel V Media is a communications and PR firm that builds market momentum for companies ranging from established industry leaders to emerging venture‑backed innovators.We create brand awareness, develop C-suite leaders into industry visionaries, position clients to be among the most vocal in high-value conversations and drive inbound leads.
