Public Relations

Launch Party: Fortune & Frame

By Gretel Going

July 22, 2014


We’re still recovering from the preview party we threw for our consumer brand Fortune & Frame. As part of their Public Relations launch strategy, we planned every detail of the Summer Cocktail Event. Our priorities were to generate buzz and create awareness for the event. We wanted to encourage attendance by media and fashion industry insiders.

The event took place at Michael Angelo’s Wonderland Beauty Parlor in NYC’s Meatpacking District. It’s one of the hottest beauty destinations in the country, so the launch had a lot to live up to. On arrival, guests stepped through the glass doors, then, they were taken to a kitschy and imaginative playground.

Fortune Cookie Giveaway
Fortune cookie giveaways stuffed
with beauty fortunes and prizes for lucky recipients…

The crowd buzzed with media, stylists, bloggers, family, friends, and other fashion-inspired guests who came out to meet the designer and get an up-close look at new additions to the line’s “On the Mend” collection.

We passed tray after tray of fresh, vegetarian hors d’oeuvres, so the drinks were flowing all night. Thanks to generous donations by Zing Vodka, Aviation Gin and Atlantico Rum.

Team members from NYC PR firm, Channel V media hand out Cucumber Gin and Tonics
Emma Shapiro and Ariana Stuart from NYC PR firm, CVM, keep guests happy with a steady flow of Cucumber Gin & Tonics
Jenny Oliver from Fortune and Frame helps the NYC PR firm team by handing out snacks.
The glorious Jenny Oliver of Fortune & Frame grabs a tray and helps out!

Thanks to everyone who joined us for hours of fun,  jewelry, laughs, and magic. This event, that formed part of their public relations strategy was a hit! (Yes, even the Foodie Magician made an appearance!)

We present you with the full photo recap…


Fortune & Frame jewelry on display at the launch party organised by NYC PR Firm, Channel V Media
It was impossible to miss the perfectly crafted Fortune & Frame jewelry pieces that laid effortlessly in the center of the room.
On the Mend collection on display the Fortune and Frame launch party
The table displayed each piece from the line’s On the Mend collection, including its new black rhodium and bridal pieces.
A signature fortune-holding frame
A signature fortune-holding frame from Fortune & Frames’s launch collection.
Fortune & Frame lockets on display at their NYC launch party
Fortune & Frame’s signature corrugated cardboard display pieces adorned by Fortune Cookie Lockets, the On the Mend Bandage Ring (shown in ‘F’ Matchbox) and Black Rhodium-Plated Fortune Frame.
Sara Madden, Josh Beckerman, and Gretel Going
From left to right: Sara Madden, Marriott Marquis; Josh “Foodie Magician” Beckerman, and Fortune & Frame’s Founder/Designer Gretel Going. (You may think your eyes are deceiving you, but yes, the Foodie Magician is levitating a card in this photo.)
Steve Kane of SpaFinder Wellness, and Sabrina Levine, Kate Fleming and Mark Ballard of CVM
From left to right: Steve Kane of SpaFinder Wellness, and Sabrina Levine, Kate Fleming, and Mark Ballard of CVM.
Donni Melissa
From left to right: Donnette Noel of Beauty Press, Melissa Henderson of Huffington Post/AOL, Geralyn Lucas, Author of “Why I Wore Red Lipstick to My Mastectomy”; also Kalliope Kokolis of Stylinity.
Crystal Evans and Chloe Leavitt
Crystal Evans and Chloe Leavitt of HATCh Showroom
Geralyn Lucas and Sophie Beem
Geralyn Lucas and singer/songwriter Sophie Beem
Gilt Groupe Posse
The Posse from Gilt (from left): Brittany Billings, Katie Griff, Vanessa Santos, Virginia Carnesale and Ashley Roberts
Ella’s Grove
GN Kang (left) and Fran D’Ambrosio attended and had to travel all the way from Ella’s Grove in Philly. Pictured alongside Gretel Going and Brian D’Ambrosio.
Late Night Crew
The late night crew… In for the long haul ’til the very end!