Breaking BreezoMeter into the U.S. Marketand Carving a Spot in the Media for Climate Tech
The Value We Created
media stories in national business, technology, consumer and trade outlets in a single year.
of the CEO’s dream media outlets covered BreezoMeter.
increase in website traffic in only the first month of working with CVM.
The value of the business PR generated versus the cost of their investment with CVM.
became aware of BreezoMeter and acquired the company after only 2 years of working with CVM.
We shared BreezoMeter’s work to bring awareness to the Climate Tech Industry as a whole.
As Seen In:
Here’s How We Did It
We introduced BreezoMeter into the U.S market and made a name for climate tech.
At the start of CVM’s work with BreezoMeter, the U.S. media was not yet writing about climate technology.
Breaking an international company into the U.S. is hard enough on its own, but launching a company into a new geographic market where its category has virtually no awareness among businesses and media is exceptionally challenging.
We educated media outlets on the emerging climate technology category and its importance, and then quickly capitalized on their curiosity.
We used real-world narratives to showcase the role BreezoMeter was playing in consumers’ lives through the various lifestyle, health and digital products they use everyday.
We created a steady cadence of business momentum.
BreezoMeter’s $30M Series C funding announcement was the kickoff to the company’s PR program in the U.S., but we couldn’t stop there.
We used this news as the start of steady momentum by transforming BreezoMeter’s company news, product offerings and business model into storylines that caught the media’s attention.
We transformed every piece of news–big or small–into a key business moment.
We treated each product release as an opportunity to showcase the larger impact of BreezoMeter’s technology and reinforce the company’s mission to grow awareness of air quality and improve the health of millions.
We validated BreezoMeter by aligning it with its recognizable customers.
We worked with BreezoMeter’s customers, including Volvo, L’Oreal and Prose, to tell the company’s story through the lens of its customers and share real-life examples of BreezoMeter’s technology in action.
We secured BreezoMeter’s spot as the go-to air quality source.
As businesses and consumers became increasingly aware of environmental factors beyond the weather, they were looking to make lifestyle and commercial decisions that reflect shifts in climate and air quality.
We positioned air quality as something that needs to be checked as often as the weather.
We used BreezoMeter executives to not only continue to educate the market on air quality hazards, but talk about it so often, that it became a daily part of their lives.
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