Social Media
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6 Ways to Be an Expert…Even if You’re Not One!
Just like high-end designers have to deal with Canal Street knock-offs, the world’s experts...Read More -
The Mystery of Facebook…Not Actually a Mystery at All
One client told me that he was on Facebook purely for business networking opportunities....Read More -
Social Media Is the Ultimate Focus Group. RFPs Suck. Two New Resources
Social media listening and RFPs have a lot in common. Okay, maybe not, but...Read More -
Audience Generation 101: Why do I need to build AND own my audience?
The term "Audience Generation" has been gaining in popularity lately due to its direct...Read More -
Online Brand Complaints: Accountability or Entitlement?
Where is the line between accountability and entitlement? And how accountable should brands be,...Read More -
My new lead generation-fueled love affair with LinkedIn
Recently the tides have changed, and I've become somewhat of a LinkedIn junkie. What...Read More -
New e-Book: “GOING SOCIAL…” Developing a Social Media Program for Your Business, Your brand or Your Clients
We’re just as sick of reading about social media as everyone else out there,...Read More -
Got Talent?
And let that, marketers, be a lesson to you. If you're going to...Read More -
The Twitter Background Conundrum
What is it about social media that has even the most sophisticated adults in...Read More -
Where Social Media Falls in the Traditional Marketing Mix (With Handy Venn Diagram!)
Looking strictly at the most traditional offerings of the different types of marketing agencies...Read More -
Death and Social Media
The fact is that there are proper ways to use social media and not-so...Read More -
A “How-To-Suck-it-Up-and-Get-Started” Guide to Using Twitter
In the process of explaining Twitter, dealing with resistance, and defining the best ways...Read More