Case Study
Expanding GFT’s U.S. Media Presence
At a Glance
- Client
-
GFT
- Company Type
- Enterprise Software / Professional Services
- Headquarters
-
Germany - Campaign Period
-
2Years
The Outcome
- Industries
- Fintech Manufacturing & Supply Chain
- Use Cases
- US Market Entry
The Value We Created
-
175+
U.S. Media Stories
-
500%
YoY Growth in U.S. Media Coverage
-
52+
Executive Placements
-
1
New Global CEO Made Media-Visible
The Challenge
GFT, a global leader in digital transformation, had already earned the trust of major brands like JPMorgan, Ford and Blackstone—but despite its global footprint and high-profile client roster, the company remained relatively unknown in the U.S.
GFT needed to translate its international credibility into U.S. relevance and move from the background to the frontlines of industry conversations. With bold expansion plans underway, GFT was ready to make its mark. It just needed the right partner to help it step into the spotlight.
Where CVM Came In
CVM was brought on as GFT’s U.S. PR agency of record to build the company’s stateside presence from the ground up and make its executive bench impossible to ignore. We designed a full-funnel communications program to:
– Leverage GFT’s work around the world to gain trust.
– Position the CEO of the Americas (now Global CEO) as an industry leader worth watching.
– Drive demand in support of the company’s aggressive new business development goals.
– Create U.S. awareness that puts GFT into conversations with established competitors like Accenture.
Here’s How We Did It
We leveraged GFT’s global success partnering with leading technology solutions.
We showcased GFT’s global partnerships with companies like Google, NVIDIA, and LemonEdge to promote work with leading financial institutions and manufacturers without explicitly naming the companies. These placements drew attention to the company and propelled its U.S. market validation
We positioned GFT’s Americas CEO as an industry leader–leading up to his promotion to Global CEO.
We strategically promoted GFT’s Americas CEO success and history with the company to secure him executive profiles on the coming growth in the U.S. region.
We additionally amplified his and GFT’s expertise in key verticals with commentary opportunities in leading industry news outlets.
These placements positioned him and GFT in the media as established experts.
GFT
We turned company news into media moments, attracting media attention for key differentiators.
We leveraged regular company news like executive appointments and product launches to call attention to the company’s key differentiators.
We Put GFT in the middle of high-value industry conversations alongside established competitors.
This topical strategy has generated awareness and resulted in inbound requests from major U.S.and global financial services companies and legacy enterprises in need of digital transformation.
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