Case Study
Defining the Tariff Dialogue
How we amplified Cofactr’s expertise in critical supply chain conversations
The Value We Created in Year 1
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80+
pieces of coverage in our first 6 months of working together
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25+
media interviews
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12
different trade verticals covered through placements
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2
executives positioned as go-to experts in national tariff coverage
The Challenge
Cofactr is a source-to-pay and logistics platform that eliminates compliance and operational roadblocks for critical hardware manufacturers building everything from satellites and rocket ships to robotics, autonomous vehicles and wearables.
As a relatively new company working in complex, high-compliance industries like aerospace, defense and robotics, they needed to break through in markets that had long relied on manual supply chain and compliance processes and generic, legacy software.
Cofactr needed to introduce manufacturers to a more efficient, automated approach to managing their supply chains, while quickly establishing awareness and credibility of its technology.
Where CVM Came In
Cofactr partnered with CVM at a foundational stage in its growth to establish itself as a disruptive force in how critical hardware manufacturers manage every step of their supply chains. We built a strategic communications program to drive visibility, credibility and momentum, redefining supply chains in traditionally slow-to-change industries.
- We crafted clear messaging that highlighted Cofactr’s end-to-end platform and its ability to provide real-time visibility across complex supply chains.
- We brought Cofactr to the forefront of critical supply chain conversations by demonstrating how its technology tackled emerging risks like on tariffs, component shortages and compliance shifts.
- We showcased Cofactr’s rapid growth and momentum through funding and acquisition milestones.
- We positioned Cofactr’s executives as go-to experts on emerging tariff issues and broader supply chain risks.
Cofactr
Here’s How We Did It
We showcased how Cofactr’s platform simplifies even the most complex supply chains.
We highlighted nuanced operational challenges high-compliance hardware manufacturers face, and demonstrated how Cofactr solves for them in accessible language.
We turned shifting trade policies into timely media opportunities to show how Cofactr helps manufacturers mitigate tariffs.
With tariff regulations and trade policies changing in real-time and manufacturers unsure of next steps, we positioned Cofactr as a guide–helping manufacturers navigate these challenges so they could return to focusing on innovating.
We spotlighted the company’s accelerating growth through its funding and acquisition milestones.
We reinforced the company’s value to manufacturers and the broader business community through its consistent momentum, including its Series A funding round and two notable acquisitions.
Cofactr’s Series A funding garnered 25 media stories across prominent business and supply chain publications including Axios, The Wall Street Journal, DC Velocity and SiliconANGLE.
We positioned Cofactr’s executives as leading voices on the future of supply chain visibility and resilience.
We leveraged the expertise of Cofactr’s two co-founders to offer timely commentary and byline articles on the biggest issues facing manufacturers–including building supply chain resilience amid tariffs.
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