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9 Advantages of PR
Public relations is one of the key aspects of any business, yet if you...Read More -
9 Tips to Write the Best Press Release
What is a Press Release? What is press release writing, and how do they...Read More -
The Complete Guide to Publicity Stunts with Examples
Publicity stunts, also known as PR stunts, can make or break a brand. While...Read More -
11 Steps to Creating an Effective Marketing Communications Plan (Template)
Marketing is one of the most important aspects of any company’s success. It directs...Read More -
What is Integrated Communications in Marketing?
The integrated marketing communications (IMC) process involves conveying a unified message across various channels...Read More -
Create a Marketing Strategy that Works: 5 Essential Tips
Strategic planning is the process for creating marketing strategy that works. First, translating business...Read More -
The Differences Between Public Relations and Marketing: Explained
Public Relations (PR) and marketing have a common objective: achieving desired business goals. Despite...Read More -
How to Translate Business Goals into Marketing Goals
Marketing departments best support business strategy when they’re working in alignment with company leadership...Read More -
What is Public Relations?
Public relations, or PR, is a marketing practice that revolves around telling companies’, brands’...Read More -
The Startups on Retailers’ Tech Shopping Lists
To the passive observer, it might seem that major retailers are on a start-up...Read More -
Why Retailers Should Copy Walmart [Forbes]
This article originally appeared in Forbes. Woolworths, W.T. Grant and Co and J.C. Penney...Read More -
How Retailers Like Target ‘Self‑Disrupt’ With The Help Of Tech Companies
Fortune 500 companies like Target don’t make $550 million-dollar acquisitions unless they have a...Read More
