Making the Invisible B2B Brand VisibleEstablishing Infragistics as an Industry Leader
The Value We Created
pieces of national and trade news
of inbound marketing goals reached
Microsoft X Infragistics
new audiences attracted through PR
As Seen In:
Here’s How We Did It
We Transformed The Conversation Around Infragistics
To drive awareness and coverage of Infragistics as a company as well as of their niche tool set, we determined narratives that would make their products accessible to the media and position them as leaders in the software industry.
Within one month the company had over 18 press hits and were aligned with Microsoft in top trade outlets. Infragistics’ media coverage is now a leading driver of inbound demand.
We Introduced the Innovation Fund & Lab
As a company that has never accepted outside funding, Infragistics is unique in the software development industry. We built on this self-made foundation by working with Infragistics to introduce the Innovation Lab, an internal fund to spur employee innovation, and demonstrated to the media the exponential growth of the business.
We Established Infragistics’ CEO as an Industry Visionary
We used CEO Dean Guida’s unique workplace philosophy to develop a brand image for him in the media. He is now a trusted source for other C-suite executives and aspiring entrepreneurs, appearing in top trade outlets and podcasts, and is a regular contributor to Entrepreneur.
We Launched The New Digital Workplace, Slingshot
We highlighted Slingshot’s differentiators such as its ability to break down data barriers to stand out against other top players in the field like Asana and Monday.com. The platform is now highly visible in the media which has led to an exponential increase in users.
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