Skip to Content

Media Relations Case Studies

Media relations is the engine behind every CVM campaign. See how shift entire market narratives by curating and securing media coverage that shapes how audiences view our clients.

Expanding Payroll Integrations’ Impact Beyond Benefit Automation With $20M Raise
Enterprise Software
Payroll Integrations logo Payroll Integrations

Expanding Payroll Integrations’ Impact Beyond Benefit Automation With $20M Raise

CVM turned Payroll Integrations' $20M Series A into a launchpad for broader financial wellness authority, securing 25+ media placements, reaching 100% new publications and landing the company's number one target outlet in a single funding cycle.

Defining the Tariff Dialogue
Enterprise Software
Cofactr logo Cofactr

Defining the Tariff Dialogue

CVM inserted Cofactr into the center of the national tariff debate, turning a relatively new supply chain software company into the go-to expert voice for manufacturers navigating real-time trade disruptions.

Expanding GFT’s U.S. Media Presence
Enterprise Software
GFT logo GFT

Expanding GFT’s U.S. Media Presence

CVM took GFT, a global digital transformation leader already trusted by JPMorgan and Blackstone but largely unknown in the U.S., and built its stateside presence from scratch.

From Niche Technology to Employer Necessity
Enterprise Software
Payroll Integrations logo Payroll Integrations

From Niche Technology to Employer Necessity

CVM took a payroll connectivity company solving a decades-old HR problem behind the scenes and positioned it as a leader in the employee financial wellness conversation.

Launching a Personal Finance Brand
Marketplace/Platform
MyWorth logo MyWorth

Launching a Personal Finance Brand

CVM launched Penn Mutual's first-ever personal finance brand dedicated to women, transforming myWorth CEO Ande Frazier into a nationally recognized personal finance expert.

Bringing Social Responsibility into the Limelight
Consumer
Pernod Ricard logo Pernod Ricard

Bringing Social Responsibility into the Limelight

CVM brought Responsib'All Day to the global stage, turning a decade-long CSR initiative uniting 19,000 employees across 70 countries in one day of volunteering into the world’s largest single-day effort.

Developer Tool to C-Suite Growth Weapon
SaaS
Bitrise logo Bitrise

Developer Tool to C-Suite Growth Weapon

CVM took Bitrise from a mobile DevOps platform recognized primarily by developers to a stronger cross-industry presence, elevating its visibility among business leaders and cementing its leadership in the mobile landscape.

Standing Out in a Saturated Market
SaaS
Slingshot logo Slingshot

Standing Out in a Saturated Market

CVM helped introduce Slingshot’s new platform into a crowded digital workplace market by redefining the category, emphasizing the role of data in everyday work, and positioning founder Dean Guida as a leading voice.

Scaling Sopra’s Presence in the U.S.
Enterprise Software
Sopra Banking Software logo Sopra Banking Software

Scaling Sopra’s Presence in the U.S.

CVM helped Sopra Banking Software, a French fintech leader established in Europe, build its U.S. presence from zero by repositioning its narrative, driving thought leadership and elevating its annual summit into a global event.

Making an Invisible B2B Brand Visible
Enterprise Software
Infragistics logo Infragistics

Making an Invisible B2B Brand Visible

CVM made Infragistics, a global software company trusted by millions of developers, more visible by reshaping its narrative, aligning with Microsoft and strengthening inbound marketing impact.

Carving a Spot for Climate Tech
SaaS
BreezoMeter logo BreezoMeter

Carving a Spot for Climate Tech

CVM introduced BreezoMeter, an Israeli climate tech company, to the U.S. market before climate tech was widely recognized as a category by shaping its narrative, building early category awareness and putting the company on Google’s radar.

Delivering a Bold PR Campaign
Retail Tech & Ecommerce
Bold Commerce logo Bold Commerce

Delivering a Bold PR Campaign

CVM repositioned Bold Commerce from a Shopify app creator to an enterprise checkout authority, expanding its audience, generating broad media coverage and securing recognition on the CBInsights Retail Tech 100 list.